Real madrid kit 2017 18 away – Real Madrid kit 2017-18 away: a striking design that captivated fans and redefined the club’s aesthetic. The vibrant colours and innovative design elements made this kit stand out. It was more than just a piece of clothing; it was a statement, a reflection of the team’s spirit, and a symbol of their relentless pursuit of excellence.
This detailed look at the Real Madrid 2017-18 away kit explores its design, manufacturing, and cultural impact. From the initial inspiration to the final product, we uncover the story behind this iconic piece of sports apparel. We’ll examine its technical specifications, its place in Real Madrid’s broader branding, and its lasting legacy among fans. The kit’s impact on the 2017-18 season is also a key component of our analysis.
Overview of the Kit
The Real Madrid 2017-18 away kit, a striking departure from their usual regal colours, was a statement piece. It was more than just a change of uniform; it was a visual narrative reflecting the team’s dynamic spirit and forward-thinking approach. Its unique design, colours, and materials created a memorable and impactful identity on the pitch.This kit, a bold experiment in design, showcased a refreshing approach to Real Madrid’s traditional aesthetic.
The innovative combination of colours and textures created a visual identity that was both eye-catching and sophisticated, embodying the team’s evolving image.
Kit Description
The 2017-18 Real Madrid away kit featured a striking combination of deep navy blue and white. The navy blue formed the base, creating a sophisticated and modern look. Contrasting white details, such as the trim on the sleeves, and the iconic Real Madrid crest, added a touch of elegance. The design was clean and modern, avoiding overly elaborate patterns.
The overall effect was a kit that stood out, yet maintained a refined and timeless appeal.
Design Inspiration
The design drew inspiration from the vibrant energy of a city, a dynamic concept that resonated with the team’s commitment to pushing boundaries. The deep navy blue was meant to evoke the night sky, while the white accents symbolized clarity and focus. The goal was to create a kit that was both visually appealing and symbolic of the team’s ambitious spirit.
Significance in Real Madrid’s Branding
The 2017-18 away kit played a significant role in reinforcing Real Madrid’s brand image. It was a bold statement, signaling a departure from tradition while still maintaining the club’s strong identity. The kit’s sophisticated design contributed to the club’s overall image, projecting an aura of modern excellence. The kit was a powerful tool in showcasing the team’s commitment to innovation and their status as a global powerhouse.
Materials Used
The construction of the kit involved a careful selection of materials, each chosen for its specific properties and performance characteristics.
| Material | Properties |
|---|---|
| Polyester | Lightweight, durable, quick-drying, and resistant to wrinkles. |
| Elastane | Provides flexibility and stretch, enhancing comfort and movement. |
| Mesh | Used in strategic areas for breathability and ventilation. |
The combination of these materials ensured the kit offered a balance of performance, comfort, and style. The materials selection also aimed to enhance player performance during matches, by supporting the athletes in their athletic endeavors.
Design Analysis
The 2017-18 Real Madrid away kit, a striking departure from the traditional, commanded attention with its innovative design choices. Its unique aesthetic reflected a blend of modern sensibilities and a nod to the club’s rich history. The kit’s appeal extended beyond its visual appeal, resonating with a specific segment of the fanbase and drawing significant praise.The design choices for the away kit were meticulously considered, aiming to create a distinct identity while maintaining the club’s iconic status.
The design team skillfully balanced the need for visual impact with the requirement of upholding the club’s legacy. The resulting aesthetic was both contemporary and rooted in tradition, demonstrating a thoughtful approach to visual communication.
Stylistic Choices
The away kit showcased a sophisticated, minimalist aesthetic. Clean lines and a streamlined silhouette were key features. This approach contrasted with the more traditional and ornate designs seen in some other away kits from the same period. The subtle yet impactful use of colour and pattern played a significant role in the kit’s overall appeal. The use of these elements helped in creating a sense of unity between the design and the team’s identity.
Comparison with Home Kit and Other Away Kits
The away kit’s design stood in stark contrast to the more classic and heavily-patterned home kit. The away kit’s simplicity offered a refreshing change, allowing the focus to be placed on the performance and the players. Compared to other away kits from the same period, the Real Madrid away kit stood out with its sophisticated colour palette and its clean lines.
The contrasting approach demonstrated a willingness to experiment while staying true to the club’s brand identity.
Color and Symbolism
The colour palette employed in the away kit was carefully selected to create a striking visual contrast against the home kit. The choice of colours played a significant role in conveying a specific message, while still resonating with the club’s historical colours. The use of colour symbolism was further enhanced by subtle design details, subtly connecting the kit to the club’s identity.
This nuanced approach created a sense of connection between the players, the fans, and the club’s history.
Design Elements and Their Possible Meanings
| Design Element | Possible Meaning |
|---|---|
| Stripes | Stripes, when used in kits, often signify movement, speed, and dynamism, mirroring the energy and agility of the players on the field. |
| Patterns | Patterns, especially when geometric or abstract, can represent innovation and modernity. The use of patterns in this kit could reflect the club’s desire to maintain its traditional presence while embracing modern trends. |
| Logos | Placement and design of the club logo and sponsors’ logos often reflect the club’s ambition and its current partnerships. |
The table above Artikels potential meanings behind design elements frequently used in sports apparel. These meanings are often open to interpretation and may vary depending on the specific context and design choices.
Manufacturing and Production
The Real Madrid 2017-18 away kit, a testament to meticulous craftsmanship, embodies the club’s unwavering pursuit of excellence. Its creation involved a complex interplay of design, materials, and manufacturing processes, ultimately resulting in a product that reflected the team’s spirit and heritage. The process wasn’t just about assembling components; it was about meticulously crafting a garment that communicated the essence of Real Madrid.The production of this iconic kit involved a sophisticated network of suppliers and manufacturers, each contributing their expertise to the final product.
This involved intricate steps, from initial design concepts to the final quality checks, showcasing the dedication and precision of those involved. The end result was a kit that epitomized the pinnacle of sportswear design and manufacturing.
Manufacturing Processes
The manufacturing of the Real Madrid 2017-18 away kit employed a range of advanced techniques. From the selection of fabrics to the intricate stitching, each step involved specialized machinery and highly skilled workers. The production process was optimized to ensure the highest possible quality and adherence to the club’s rigorous standards. This included the use of specialized machinery for cutting and sewing, as well as advanced techniques for printing and applying embellishments.
Suppliers and Brands
The Real Madrid 2017-18 away kit leveraged the expertise of reputable suppliers, ensuring a seamless integration of design and execution. These partners, with proven track records, contributed significantly to the final product. The kit’s construction involved several key suppliers. For instance, the chosen textile supplier was renowned for its high-quality fabrics, while the embroidery and printing specialists were recognized for their precision and artistic capabilities.
These strategic partnerships guaranteed the kit’s technical performance and aesthetic appeal.
Quality Control Measures
Quality control was paramount throughout the production process. The team employed a rigorous system of checks at various stages, from raw material inspection to final product assessment. This approach ensured that the kit met Real Madrid’s stringent quality standards and provided players with optimal performance and comfort. This included testing for durability, colorfastness, and fit. The use of standardized quality control protocols ensured consistency and reliability across the entire production run.
Comparative Analysis
| Criteria | Real Madrid 2017-18 Away Kit | Barcelona 2017-18 Away Kit | Bayern Munich 2017-18 Away Kit |
|---|---|---|---|
| Fabric Quality | Exceptional, utilizing advanced materials for optimal performance. | High quality, known for their use of breathable and durable fabrics. | Excellent, prioritizing lightweight and quick-drying materials. |
| Manufacturing Precision | High precision in stitching and embellishments. | Known for their precise cuts and seams. | Emphasizing attention to detail in all aspects of construction. |
| Supplier Reputation | Partnered with established suppliers known for excellence. | Collaborated with reputable brands recognized for high-quality production. | Working with well-regarded manufacturers committed to superior quality. |
| Quality Control Standards | Stringent quality checks at every stage, ensuring consistency. | Adhering to high quality control protocols throughout the process. | Maintaining stringent quality standards to ensure reliability. |
This table provides a comparative overview of the manufacturing aspects, highlighting the high standards maintained by all three clubs. Each team’s dedication to quality is evident in the end product.
Cultural Impact
The 2017-18 Real Madrid away kit, a striking departure from tradition, sparked considerable buzz, resonating with fans and the media in unique ways. Its design and reception painted a vivid picture of the club’s evolving image and the wider cultural context surrounding football fashion. This kit wasn’t just a piece of apparel; it was a cultural statement.The kit’s impact transcended simple aesthetics, influencing everything from fan engagement to global conversations about football style.
It’s a testament to how a seemingly simple piece of sportswear can become a powerful symbol.
Fan Reactions
Fan response to the 2017-18 away kit was overwhelmingly positive, though not without some nuanced opinions. A significant portion of fans appreciated the bold design and modern feel, seeing it as a fresh take on Real Madrid’s traditional style. Others, while acknowledging the innovation, held a more conservative perspective, preferring the more classic designs. Social media platforms became a vibrant space for discussions, showcasing the diverse range of opinions.
This feedback, both positive and negative, was crucial in shaping the club’s future design decisions.
Media Coverage
Media coverage of the kit was widespread and often enthusiastic. Sports publications highlighted the kit’s distinctive features, analyzing its design elements and comparing them to other kits from the same period. News outlets also discussed the kit’s impact on fan engagement, showcasing how social media conversations surrounding the kit added another layer to the story. The widespread media attention underscored the kit’s significant role in the broader cultural narrative surrounding football.
Cultural and Social Impact
The kit’s cultural impact extended beyond Spain. Discussions about the kit’s design and its reception among fans globally appeared in various online forums and blogs, highlighting the global reach of football fashion trends. The kit’s influence was further demonstrated by its appearance in popular culture, such as social media memes and fan art. The kit’s unique design, thus, became a recognizable symbol of Real Madrid’s identity, even beyond Spain’s borders.
Marketing and Promotional Activities
The 2017-18 away kit was a significant component in Real Madrid’s promotional strategies. The kit’s innovative design was showcased in various marketing materials, creating a strong visual identity that complemented the club’s broader brand image. This strategy was effective in attracting a wider audience, highlighting the importance of design as a key tool in modern sports marketing. The kit was integrated into merchandise lines, generating increased sales revenue for the club.
The overall marketing strategy surrounding the kit was well-coordinated, ensuring that the kit’s cultural impact aligned perfectly with the club’s brand goals.
Fan Reactions and Media Coverage Summary
| Category | Fan Reactions | Media Coverage |
|---|---|---|
| Positive Aspects | Appreciation for bold design, modern feel, fresh take on tradition | Highlighting distinctive features, analysis of design elements, comparison to other kits |
| Negative Aspects | Some fans preferred classic designs | Discussions about the kit’s impact on fan engagement, social media buzz |
| Global Reach | Discussions in international online forums and blogs | Recognition of the kit’s global impact on football fashion trends |
| Promotional Impact | Integration into merchandise lines, sales revenue | Visual identity, brand image, marketing materials showcasing the design |
Technical Specifications: Real Madrid Kit 2017 18 Away
The Real Madrid 2017-18 away kit wasn’t just a stylish piece of apparel; it was a testament to cutting-edge technology aimed at maximizing player performance on the pitch. This meticulous design incorporated advanced materials and construction techniques, ultimately enhancing the experience for athletes.The key technical features of the kit, including fabric types, breathability, and moisture-wicking properties, significantly influenced the overall performance of the players.
The innovation behind these aspects was crucial to the team’s success and comfort during demanding matches.
Fabric Composition and Properties
The Real Madrid 2017-18 away kit leveraged a blend of high-performance fabrics, engineered for optimal comfort and performance. The choice of materials directly impacted the players’ comfort and ability to perform at their best. A primary focus was on creating a breathable, lightweight garment that provided superior moisture management.
- The kit likely incorporated a combination of polyester and elastane. Polyester’s inherent strength and quick-drying properties were vital for managing sweat and preventing overheating, while elastane’s elasticity provided a snug fit and freedom of movement.
- The precise percentage breakdown of these materials, as well as any additional performance-enhancing additives, would be detailed in the original manufacturing specifications. This information would have been crucial to the design team and manufacturing process.
Breathability and Moisture-Wicking, Real madrid kit 2017 18 away
The kit’s breathability played a crucial role in preventing overheating and discomfort during intense gameplay. Moisture-wicking properties were essential to maintaining dryness and preventing the buildup of sweat, allowing for sustained performance without fatigue. The combination of these features directly contributed to the players’ well-being and overall performance on the field.
- The fabric’s structure likely featured a high degree of porosity, allowing for efficient air circulation and heat dissipation. This aspect, combined with the moisture-wicking qualities, would have significantly enhanced the player’s comfort.
- The breathability and moisture-wicking capabilities of the kit were designed to be robust enough to endure the demands of professional football, from training sessions to high-intensity matches.
Innovative Technologies
The Real Madrid 2017-18 away kit likely incorporated some innovative technologies, although specific details might not be readily available. This would have involved testing and refinement to ensure the kit met the rigorous standards of elite athletic performance.
- Advanced fabric treatments, such as those that enhance moisture-wicking or improve breathability, could have been utilized.
- Advanced manufacturing techniques, potentially involving specialized knitting or weaving methods, may have contributed to the kit’s performance.
Technical Specifications Table
| Technical Specification | Description | Performance Data (Estimated) |
|---|---|---|
| Fabric | Polyester/Elastane blend | Superior moisture-wicking, quick-drying |
| Breathability | High porosity fabric structure | Enhanced air circulation, reduced overheating |
| Moisture-Wicking | Advanced treatment for sweat management | Sustained dryness during intense activity |
| Durability | Robust construction for high-impact use | Withstood the demands of professional football |
Visual Representation
The 2017-18 Real Madrid away kit, a symphony of striking design choices, became a conversation starter both on and off the pitch. Its visual impact resonated deeply with fans and critics alike, embodying a bold statement of style and a testament to the team’s ambition.This kit, a vibrant expression of modern football fashion, translated onto various media platforms, capturing attention in unexpected ways.
Its unique aesthetic stood out from the crowd, leaving a lasting impression on anyone who encountered it.
Kit Design Details
The away kit was a captivating blend of colours and patterns. Imagine a deep, almost navy-blue base, a colour that exuded strength and sophistication. Interspersed throughout this backdrop were subtle, yet striking, patterns of a slightly lighter, almost slate blue. These patterns weren’t overly elaborate; rather, they provided a subtle texture, adding depth and visual interest to the overall design.
The kit’s design was a sophisticated dance between simplicity and sophistication.
Depiction in Media
Various media outlets showcased the 2017-18 Real Madrid away kit in their own unique styles. Newspapers often presented it as a striking image, emphasizing the contrasting colours and the overall aesthetic appeal. Sports magazines might have included it in a larger fashion spread, highlighting its impact on the football fashion landscape. Online platforms often used the kit’s image in promotional videos and social media posts, further amplifying its visibility.
The team’s presence on the field, paired with the kit’s bold design, drew a large following.
Kit Appearance in Different Contexts
| Context | Appearance |
|---|---|
| On the pitch | The kit stood out against the backdrop of the stadium, showcasing the navy blue base and the intricate slate blue patterns. Players moved with ease, displaying the kit’s comfort and fit. The contrasting colours allowed for a powerful visual representation of the team. |
| In magazines | The kit often appeared in fashion-oriented sections of sports magazines. It might have been featured in spreads highlighting the kit’s design, showcasing its craftsmanship and quality. The images often included close-ups that emphasized the subtle patterns and the overall style. |
| On social media | The kit was often showcased in vibrant promotional videos, with players in action. This showcased the kit’s dynamic quality. Social media platforms often used the kit’s image in promotional posts, emphasizing its unique design. The high-resolution images used by these platforms helped in showcasing the subtle nuances in the kit’s design. |
